For this project, we were tasked with creating a campaign for an event taking place in the DFW Metroplex. I was tasked with creating a suite promoting the Dragon Street Art Walk. The Art Walk takes place on every third Thursday where galleries open their doors to promote the Dallas Art and Design scene to the public. The goal is to educate and entertain, allowing people to find a piece that suits them and their lifestyle.
The concept around this campaign was based on road signs. I chose a bright, attention-grabbing yellow and black to evoke this effect. The pieces represented were chosen from galleries participating in the Art Walk. I used Adobe Illustrator and Photoshop to create a poster, direct mailer, and email blast animation.